Art direction and creative execution, wardrobe, props, and production management

Problem: Although many people recognize the name Rotary International, research has shown that many prospective members and supporters don’t understand who Rotary is or what it does.

A public image campaign was created to bring the Rotary story to life. Designed to tell Rotary’s story in a consistent and compelling way, People of Action utilizes real Rotary members as talent to portray them as community leaders who take action to improve the world around them.

Solution: By photographing Rotary members engaged in service projects, they are showcased as leaders working in their communities to inspire growth and change. The People of Action campaign provides a simple, consistent answer to the question, “What is Rotary?”

Editorial and commercial portrait art direction.

Photographers:
Erica Seryhm Lee
Kosuke Arakawa
Lucy Lu
Paul Swanson
Mike Kane
Louis Trerise
Seong-Joon Cho
Siddharth Behl
Maíra Erlich
Esther Ruth Mbabazi

Photos were taken on assignment for a variety of daily newspapers in West Virginia.

A selection of photos from nearly a decade of living on the west coast.

Gifs and social graphics for Rotary International social channels, 2021.

Art Direction: Leann Arthur
Designer: Alexa Jones